Natural Spring Water: Pure vs. Purified
Earth2o is water in its natural state. Uncomplicated. Uncompromised. Water this perfect is worth sharing with the world.
It comes from a single pristine source in Central Oregon. Methodically filtered by time and thick layers of volcanic basalt. It isn’t “made” or manufactured in any way.
To us, that’s “natural.” For other bottled waters, it’s not always so simple.
Many other “natural” waters can come from above-ground sources (rainwater, rivers, etc.) but depend on surprisingly wasteful methods to become safe and drinkable. A common process uses reverse osmosis, where pollutants are stripped from source water through a series of filters. But cleaning the filters themselves requires several times as much energy and water as what’s being produced. For every gallon of drinkable water, as many as 8 gallons can be spent.
It gets better: Water made via reverse osmosis usually requires additional processing to “taste right”, with certain minerals added back to it before ultimately being bottled and shipped away. Without the right mineral balance, some “drinking waters” will actually remove important elements from your body over time, calcium being a big one. And you thought all water was just… water.
So know where your water is really coming from—the source, the surroundings, the processes it’s put through. Be aware of the meaning behind the words and imagery.
We can point you to at least one with nothing to hide.
On 3/11/10, Earth2o became one of only 6 waters in the U.S. to be awarded the highest level of SQF (Safe Quality Food) Certification by NSF International. Read more here.
