Purpose

From Day One, Earth2o's mission has been to do business the right way.

Three core principles, plus a practice of giving back, guide our decisions and make us the company we are. Our mission, for every day, starts here.

Sustainability

As of January 2010, Earth2o is oh-ever-so close to being one of the first U.S. bottled water companies to use 100% recycled plastic (rPET) in our bottles. We’ve been working closely with one of the more innovative bottle producers and we’re getting set to make this real. The challenge has been getting a bottle that is as consistently clear as we (and we’d bet, you) want it to be; a slight brown tinge to the bottles doesn’t make a pure water look very pure, do you think?