If you haven’t seen this slick infographic summarizing the evils of bottled water before now, your google must be broken. It’s been a link monster. And for the record, much of what’s presented in it—we agree with.
But the “facts” as presented play more like hot buttons and make some pretty broad assumptions. So when one of our favorite magazines, Fast Company, broadcasts that info as “facts,” it’s time to weigh in.
Like them or not, municipal tap waters are held to strict government standards for safety. By contrast, a lot of “natural” bottled waters aren’t; they’re allowed to police themselves by their own criteria.
On the label below our name you’ll see it reads, “From a community water system.” Since our water comes from a natural source that also feeds the community around Opal Springs, Earth2o is held to exactly the same high safety standards as the municipal water. No wiggling around that. And really, if you’re bottling a water that’s inferior to local tap water, you’re in business for the wrong reasons. You’re also adding to the plastic bottle issue in the process. A particularly ugly two-fer.
The way we see it, if tap water isn’t an option for you, truly good bottled water—demonstrably safe, naturally pure, locally produced—needs to be a real alternative to any bottled beverage: be it artificial sodas, sugar-laced sports drinks, juices or teas.
Anyone can debate the facts. But in the end, the reality is simple: compared to an untouched, naturally pure spring water like Earth2o, a processed water just isn’t worth the bottle it comes in.
